In order to keep your fashion jewelry from tarnishing and fading quickly, always remove it before washing your hands, taking a shower, and swimming. Avoid leaving jewelry on the bathroom sink and avoid contact with lotion, perfume, hair products and chemicals such as chlorine from pools.
To maintain the quality and luster of your jewelry, make sure it is stored in a closed jewelry box in a dry, cool place away from heat and intense light. Separate the pieces individually to avoid scratching to the metal and gemstones. You may also store the fashion jewelry in a fabric-lined case with separate compartments, or wrap jewelry pieces in single soft tissue paper.
Jewelry that is rusty or dull should be cleaned with a 100% soft cotton cloth on a regular basis, at least once a month. This also applies to Sterling Silver pieces. Sterling Silver may also be cleaned with a silver polish cloth – no liquids or solutions are needed.
Repeated and aggressive rubbing will remove the plating over time. If it does show signs of significant wear, a professional jeweler in your area should be able to repair the plating or other services such as loose stones or fall out.